Reaching consumers in Canada, the US and Mexico

Content marketing is the discipline of creating and/or curating and distributing content in order to generate awareness, interest, purchasing intentions, bookings, sales or and/any other actions an organization wants from its target market or markets.




You work hard to make your tourism business the most attractive to travelers it can’t be. You welcome people from all over the world. But you want a bigger share of the growing Mexican inbound market to Canada. PR is the best way to get your destination or attraction “in front” of millions of affluent Mexicans interested in Canada. In 2016, Mexican inbound has been growing at a rate of 17% compared to 2015. This rate will increase dramatically in 2017 with the upcoming lifting of visa requirements for Mexican visitors. This is the time to invest in your brand in Mexico. Let me assist you with that. I collaborate closely with one of the top Mexican PR firms in Mexico City. Let us know if we can help. CONTACT ME


If your firm has operations in Mexico, you know relationships and reputation are extremely important in the country. A good PR strategy is a critical success factor in Mexico. The PR professionals I collaborate with in Mexico have experience helping Canadian firms in this regard. Let us help. CONTACT ME


Canadians are the second largest inbound tourism market for Mexico with over 1.9 million Canadians visiting Mexico every year. Most of them visit Mexico’s beautiful beach resorts, but more and more they are discovering other destinations that offer cultural and gastronomical treats. But for Canadians to visit, they first need to know the destination exists and how to get there. If you work for a destination in Mexico and would like to go beyond what has traditionally been done to promote it in Canada, I would like to assist you in working with some of the best travel and tourism PR firms in Canada. CONTACT ME

Los Canadienses son el segundo mercado para el turismo en México. Hoy día casi 2 millones de canadienses visitan Mexico cada año. El Consejo de Promoción Turística de México hace un gran trabajo promocionando el país a los canadienses, pero tal vez tu destino tenga planes para promover más agresivamente en Canadá. Mis colaboradores en relaciones públicas en Toronto son expertos en promoción turística con todos los medios de comunicación canadienses, tradicionales y digitales. Podemos trabajar con usted en estrategias anuales para posicionar su destino de manera muy atractiva en la mente de los viajeros canadienses. CONTACT ME

Cactus Rock offers you content production and distribution services. Content can be in the form of photos, text, video and/or music written specifically for your campaign (instrumental or full songs with lyrics). We publish content to our blogs and Facebook pages. All commissioned content is available for your own digital "embassies" and will be further marketed to audiences via Facebook, LinkedIn, Twitter and email marketing list.

In collaboration with Public Relations firms in Mexico and Canada, I can help you devise a strategy to achieve your brand, reputation, media goals in either country.

For more information contact E: Jaime Horwitz Rodriguez


Cactus Rock specializes in tourism marketing for small businesses and destinations that don't have big marketing budgets. We target specific segments of the traveling public with a strong presence among Mexican, American and Canadian travelers.

Cactus Rock New Media Ltd. has been creating content since 1999 with a strong focus on tourism marketing.

How do we promote your tourism business or destination? Cactus Rock publishes content to its 3 main digital properties: Canadá en Español, Canadian and World Tourism, and De México a Canadá y el Mundo. Posts are then marketed to audiences on Facebook, Twitter and LinkedIn.

"Every woman needs a little black dress," goes the phrase attributed to Coco Channel. In content marketing, every brand needs video. Video has become ubiquitous in the digital world with most platforms offering some kind of video capability (Facebook, Instagram, Twitter, and of course YouTube). It used to be that one would produce a video, edit that video and then upload the video (to YouTube or Vimeo) for distribution. While this is still good practice for videos that require higher production values, the trend today is live video broadcasting. All businesses, especially those targeting the consumer or the traveler should come up with a video and live video strategy to stay competitive in the content marketing wars.