You work hard to make your tourism business the most attractive to travelers it can’t be. You welcome people from all over the world. But you want a bigger share of the growing Mexican inbound market to Canada. PR is the best way to get your destination or attraction “in front” of millions of affluent Mexicans interested in Canada. In 2016, Mexican inbound has been growing at a rate of 17% compared to 2015. This rate will increase dramatically in 2017 with the upcoming lifting of visa requirements for Mexican visitors. This is the time to invest in your brand in Mexico. Let me assist you with that. I collaborate closely with one of the top Mexican PR firms in Mexico City. Let us know if we can help. CONTACT ME


If your firm has operations in Mexico, you know relationships and reputation are extremely important in the country. A good PR strategy is a critical success factor in Mexico. The PR professionals I collaborate with in Mexico have experience helping Canadian firms in this regard. Let us help. CONTACT ME


Canadians are the second largest inbound tourism market for Mexico with over 1.9 million Canadians visiting Mexico every year. Most of them visit Mexico’s beautiful beach resorts, but more and more they are discovering other destinations that offer cultural and gastronomical treats. But for Canadians to visit, they first need to know the destination exists and how to get there. If you work for a destination in Mexico and would like to go beyond what has traditionally been done to promote it in Canada, I would like to assist you in working with some of the best travel and tourism PR firms in Canada. CONTACT ME

Los Canadienses son el segundo mercado para el turismo en México. Hoy día casi 2 millones de canadienses visitan Mexico cada año. El Consejo de Promoción Turística de México hace un gran trabajo promocionando el país a los canadienses, pero tal vez tu destino tenga planes para promover más agresivamente en Canadá. Mis colaboradores en relaciones públicas en Toronto son expertos en promoción turística con todos los medios de comunicación canadienses, tradicionales y digitales. Podemos trabajar con usted en estrategias anuales para posicionar su destino de manera muy atractiva en la mente de los viajeros canadienses. CONTACT ME

What can PR do for you? According to an article on FORBES Magazine, PR can do the following.

  • Write and distribute press releases
  • Speech writing
  • Write pitches (less formal than press releases) about a firm and send them directly to journalists
  • Create and execute special events designed for public outreach and media relations
  • Conduct market research on the firm or the firm’s messaging
  • Expansion of business contacts via personal networking or attendance and sponsoring at events
  • Copy writing and blogging for the web (internal or external sites)
  • Crisis public relations strategies
  • Social media promotions and responses to negative opinions online

Depending on the specific PR firm, some are better in certain areas than others. I work mostly with teams that specialize in tourism PR and in helping Canadian companies in Mexico.