According to the Content Marketing Institute, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."
Cactus Rock offers you content production and distribution services. Content can be in the form of photos, text, video and/or music written specifically for your campaign (instrumental or full songs with lyrics). We publish content to our blogs and Facebook pages. All commissioned content is available for your own digital "embassies" and will be further marketed to audiences via Facebook, LinkedIn, Twitter and email marketing list.
In collaboration with Public Relations firms in Mexico and Canada, I can help you devise a strategy to achieve your brand, reputation, media goals in either country.
Jaime Horwitz Rodriguez, MBA, can also act as your Social Media and Content Marketing guru. Do you need assistance with your social media and content marketing strategy, but can't afford a big interactive agency to help you? Shoot me an email. I can help.